About

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Hi, I’m Monica Fields.

I’m a Marketing Operations and Automation Specialist based in Northwest Arkansas with 11 years of experience building the systems and infrastructure behind high-performing digital businesses.

My work lives at the intersection of strategy and execution. I don’t just plan marketing systems, I build them. From architecting complex multi-branch automation flows to managing full CRM ecosystems, I specialize in turning marketing strategy into scalable, repeatable operations that actually work.

I’ve spent the bulk of my career supporting multi-product digital brands, where I’ve owned everything from lead capture and nurture sequences to post-purchase onboarding and product delivery automation. I understand how all the pieces connect and how to build them so they don’t break.

What I Bring to a Team

Full-funnel automation architecture and build
CRM management, segmentation, and list hygiene
Behavioral trigger logic and lifecycle campaign design
MarTech integration across email, CMS, checkout, and reporting tools
Technical execution including HTML, CSS, and WordPress
Cross-functional collaboration and process documentation

Platforms & Tools HubSpot, Ontraport, Keap, Zapier, Google Analytics, WordPress, HTML/CSS

Certifications
Google Analytics Certified
HubSpot Marketing Hub Certified